By Erum Zehra

How can you write engaging and persuasive web page content? Here is a checklist that can help:

1. Benefits

Do start with the most compelling benefit of your website and turn it into a bold headline. Dont start with a useless welcome slogan.
Bad: Welcome to our Jewelry store
Good: Unique Handcrafted Jewelry

2. Empathy

Do focus on the needs of your website visitors and prospects. Dont talk about your problems first.
Bad: This website was launched two days ago, so excuse the omissions.
Good: Please contact our customer service for prompt response.

3. Consistency

Do follow a consistent formatting style throughout your website. Dont make it look like a multicolored illustration with 10 fonts and 20 colors.
Bad: Use of different colors in each paragraph and different font types and sizes for each heading.
Good: One font color and size for text and one font color and size for headings (Arial and Verdana are the most recommended fonts for web content).

4. Simplicity

Do make your web content sound simple. Dont use difficult and confusing words. The visitors should get your message immediately. They are not going to make too much effort to understand if you are being too academic. They would simply click away and you may lose a potential sale.
Bad: Despite their current stature, the persistent competitors are doomed for failure due to their total ineptitude.
Good: The competitors lack the skills to succeed.

5. Scan ability

Do make your web content scan able by including lots of headings and bullets. The visitors should know immediately what you are trying to tell them. Dont put big blocks of text on your web pages, which are impossible to read, and very boring.
Bad: A block of text with no paragraphs, headings or bulleted points
Good: Bulleted points with headings and short paragraphs.

6. Concise

Do try to be as brief and as concise as possible when writing content for your website. Dont go on and on about a subject providing irrelevant details which do not interest your visitors.
Bad: A 400-word history of your companys achievement
Good: A few bulleted points listing the major achievements

7. Interesting

Do write in a friendly and interesting manner. Dont sound boring and impersonal. Your visitors should enjoy reading your web content and get hooked to it.
Bad: Our Company is very efficient, reliable and affordable and we have been around for years. We also have a very impressive portfolio of clients that we have previously worked for. We are definitely the best choice.
Good:
Reasons we can serve you better:

• Great customer service
• Competitive prices
• Vast experience

8. Error free

Your web content should be free of spelling and grammatical errors and punctuated correctly. Dont write the web content in a hurry and upload it without proof reading. If you have mistakes in your web content it would make you look unprofessional.
Bad: This ia an exclusive ofer
Good: This is an exclusive offer.

About the Author

Erum Zehra is a mom, a digital entrepreneur and the founder of MuslimMoms.Ca, an online platform for moms where they get to share their experiences, of raising Muslim children in the West. In the year 2018, Erum decided to leverage her more than a decade long expertise in e-commerce and launched her own digital communications agency named Prestige Interactive. Prestige Interactive serves as a one-stop solution for all digital communication needs for businesses including web design, graphic design, SEO and web content.